EYE-T Web Design & E-Commerce SEO Internet marketing

These are some of our Internet marketing services:

The most important thing in Internet marketing is your keywords and phrases; this can take some time to perfect but once its done it will produce excellent results, the key to high results in online trading is what we call "In Line" selling, EG; Your key word is Fruit, so your potential customer goes to his favourite search engine and types Fruit, up come the results and your in the PPC ads with that key word and in the top three in the natural listings, your potential customer clicks one of your ads and goes to a page with fruit for sale on it, nothing else, just fruit! This is "In Line" selling, you have given the customer exactly what they want and you were in the right place with your key words in the ads and natural listings and when the customer got to your page they saw exactly what they wanted to, this and only this produces the maximum results from search engine marketing, any other variation produces a diluted result, of course you need tracking of the customers movements and habits to further enhance your knowledge and adverts for the customers needs. In a nutshell thats it! In order to get to that result the following processes and work needs to be carried out.


Keyword & Phrase Analysis & Preparation

This involves compilation of all the relevant keywords and phrases, it can take time and if done right will produce some golden nuggets of income generation. This phase of the marketing is critical as it is then used throughout the marketing champagne.


Search Engine Optimisation (SEO)

The basis of this is to take the Key Word Analysis and build pages that reflect each key word and phrase that in turn reflect the items you wish to sell, there is a lot to this and if you are not familiar with it you should read up on it. It can vary from search engine to search engine, it works by each search engine having a spider that is sent to crawl through the code on your site and then they use Algorithms to rank the site. The ideal here is to build one page for each of all the key words that you have, that way we can concentrate on getting the through selling exactly right.


Website Traffic Analysis Preparation

The code for this needs to be added to all pages to allow the correct gathering of data to track your customers habits through your site and needs to be done at the SEO prep stage, there are many packages that are good on the market.


Search Engine & Directory Registration

There is more to this than at first meets the eye, critical is DMOZ the open directory that most search engines get their data from and share with, then crawler based search engines, DMOZ and directories require prepared marketing messages.


Search Engine Website Position Analysis

Its important that you know where you are at all times on the search engines without spending hours checking your keywords on each search engine, there are good software packages that do this, it keeps us on top of the fight to keep your key words up top.


External Linkage/Link Building

It is very important to build a good reciprocal link campaign, in that you have outgoing links to many well known websites and more important that they are relevant to your key words, so that your outgoing links land on pages that carry your key words. More difficult is to build incoming links from quality and relevant websites, this can be intensive but is rewarding, and must be done for good results in the search engines.


PPC Campaign Analysis & Preparation

We recommend this to all our customers and should be started at the beginning with Key Word Analysis, we then take those key words and build ads for each, there is a lot of set up and preparation needed but it works well and helps getting you up the search engines.


Other Income Producers:

Ebay & Google RSS Feeds Set Up & Ongoing

This works by taking your existing database of products and producing an electronic feed to various online selling channels such as Google shopping, Ebay and amazon, its good, and produces sales for work already done once set up.


Email Marketing

We recommend building your own lists of emails by offering incentives for people to register, and then market to these lists, we have done bought in lists but they are hit and miss and come with there own problems. A good list built up by you will generate regular income.


Affiliate Marketing Banner Ad Set Up & Campaign

This can be costly but can be very good for branding recognition and sales.


Summary:

We want to work with E-commerce websites, we recommend all the above and can tailor the relevant parts to budgets and needs with good results, Internet marketing is all about Relevance, The right key word carried through all the right processes to produce a tracked profitable sale, sales are what our customers want, are job is to guide them through the process to that goal and then to improve it anywhere we can, if are customers are selling so are we!

Contact a member of our sales team if you wish to proceed or know more.
Email: sales@eye-t.biz